Napa Valley vineyard

Industry Resources

 

 
 

VNV Tourism Economic Profile 2023

2023 Visitor Statistics

 

Visit Napa Valley TID & TOT Guide 2024

TID & TOT Relationship

 
 
 

Marketing Programs

Napa Valley Restaurant Month 2025 Toolkit

Find details and resources for participating, as well as downloadable graphics

Best of Wine Tourism Awards 2024

Find information and entry submission details for the seven award categories

 

Toolkits

Natural Disaster Toolkit

Key resources, recommendations for preparedness, and suggested talking points to be used with guests.

Group Sales Toolkit

These materials help tell the Napa Valley Meetings story, to educate and inspire planners to host their events in Napa Valley.

 
 
 

Marketing Campaigns

Discover more information about paid advertising campaigns aimed at:
consumers (Approachable Luxury), travel trade (Crush That Meeting), workforce (Crush That Career)
 

VNV Marketing - Approachable Luxury Campaign

Approachable
Luxury
 

VNV Marketing - Group Meetings Campaign

Group Meetings
"Crush That Meeting"
 

VNV Marketing - Workforce Development

Workforce Development
"Crush That Career"
 

VNV Marketing - Summer Amplification

Summer Amplification
Paid Media
 
 

Videos

Brand Video

Cheers, The Good Life

Marketing Campaign

Cheers, The Good Life
Historic Napa Valley

Marketing Campaign

Cheers from American Canyon

Marketing Campaign

Cheers from the City of Napa

Marketing Campaign

Cheers from Yountville

Marketing Campaign

Cheers from St. Helena

Marketing Campaign

Cheers from Calistoga

Marketing Campaign

Cheers, the Good Life – Balance

Marketing Campaign

Cheers, the Good Life – Cru

Marketing Campaign

Cheers, the Good Life – Sparkling

Marketing Campaign

Cheers, the Good Life – Terroir

Marketing Campaign

Crush That Meeting

Marketing Campaign

Napa Valley is a Beautiful
Group Meetings Destination

In Partnership with Visit California

Sustainability & Destination Stewardship

Cheers, The Good Life (0:15)

Amizetta Winery

Cheers, The Good Life (0:15)

The CIA at Copia

Cheers, The Good Life (0:15)

Domaine Carneros

Cheers, The Good Life (0:15)

Indian Springs Resort & Spa

Cheers, The Good Life (0:15)

William Hill Winery

Cheers, The Good Life (0:15)

Yountville

Fiscal Year 2023 Year in Review

Visit Napa Valley

 

Annual Plan

Visit Napa Valley FY25 Annual Plan

Fiscal Year 2025
Annual Plan
 

Visit Napa Valley Long Range Plan FY 24-26

Long Range Plan
FY24–FY26
 

Visit Napa Valley
Events

 

Visit Napa Valley FY24 Events Calendar

Visit Napa Valley FY24 Events Calendar

 
 

Resources

Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic contributions to the community

Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic Impact Study

Brand Guidelines

Visit Napa Valley branding guidelines, including logos, colors, typography, brand platform, organization mission & vision, etc.

Subscribe to VNV Newsletter

B2B Partner Email

Subscribe to VNV Newsletter

Meeting Planners & Travel Agents Emails

Social Media Cheatsheet

#VisitNapaValley

VNV Image Gallery

Register to view and download digital assets

Request the Visitor Magazine & Map

Find a distribution request for multiple copies of the Visitor Magazine or Napa Valley Map to display in your business

Zoom Backgrounds

Choose from our beautiful collection of backdrops to immerse yourself in wine country for your next virtual meeting or happy hour


Follow @VNVNews

Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes global sales and marketing initiatives, programming, signature events, staff highlights, and more.

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People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry