Job Opportunities

HR Business Partner
 

About this Role:
The HR Business Partner position at Visit Napa Valley is a pivotal and hands-on role, directly supporting a small, dynamic team. As the HR Business Partner, you will be at the center of defining, building and maintaining a positive and productive workplace culture. You will manage employee relations, day-to-day HR operations, and act as the go-to person for all people-related matters. This role requires a strategic thinker who is also comfortable rolling up their sleeves and managing the more granular, hands-on aspects of HR.

What You’ll Be Doing
Employee Relations & Management

• Provide daily support and guidance to employees on HR policies with an emphasis on productivity and positivity to ensure smooth team dynamics.
• Manage complex employee relations issues with an emphasis on conflict resolution
• Conduct thorough investigations when necessary and partner with leadership to resolve disputes.
• Foster an environment of open communication and trust.
• Assist in the development and implementation of HR policies and procedures that align with the organization's goals and values.
• Partner closely with the CEO to ensure alignment between HR practices and business objectives, keeping a pulse on the team's morale and overall well-being.

Talent Acquisition & Onboarding

• Oversee the recruitment process for new hires, from sourcing candidates to conducting interviews and onboarding.
• Develop, implement and conduct effective onboarding programs that set new employees up for success from day one.
• Work with managers to identify talent needs and create job descriptions that attract top talent.

Performance Management

• Lead performance management processes, including annual reviews, goal setting, and ongoing feedback.
• Provide coaching and development opportunities for employees to help them achieve their full potential.
• Manage disciplinary actions and terminations, ensuring compliance with all legal requirements.

HR Operations

• Maintain accurate and up-to-date employee records, ensuring confidentiality and compliance with applicable laws and regulations.
• Administer employee benefits programs, including health insurance, retirement plans, and leave policies.
• Coordinate and manage employee training and development programs to enhance skills and performance.
• Serve as the HR liaison for board meetings, preparing HR-related reports and documentation as needed.

Strategic HR Initiatives

• Partner with the leadership team to drive strategic HR initiatives that support the organization's growth and stability.
• Stay informed about industry trends and best practices to continuously improve HR processes and policies.
• Support change management efforts to ensure smooth transitions and positive employee experience.

What We’re Looking For (Skills and Qualifications)

• 10 years of experience in an HR Business Partner or similar role, with a focus on employee relations and HR operations.
• Demonstrated tenure in previous roles, with a history of long-term engagement at past organizations.
• Strong problem-solving and conflict resolution skills, with the ability to handle sensitive situations with discretion and professionalism.
• Experience in change management with a focus on communication and adoption.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with employees at all levels.
• Excellent, accurate and professional written & verbal communication and presentation skills.
• Experience working in the Napa Valley is strongly preferred.
• High emotional intelligence and the ability to manage a diverse team with varying needs and personalities.
• Proven track record of successfully managing HR processes in a fast-paced, dynamic environment.
• Strong organizational skills and attention to detail, with the ability to multitask and prioritize effectively.
• A hands-on approach to HR, with the willingness to get involved in the day-to-day operations.
• Experience in a small team or startup environment is preferred.
• Bachelor's degree in Human Resources, Business Administration, or a related field is preferred.

Attitude & Approach

• Positive, can-do attitude with a level-headed, professional demeanor.
• Ability to work independently while also being a collaborative team player.
• Strong sense of discretion and confidentiality, particularly when dealing with sensitive information.
• A genuine interest in supporting and nurturing the Visit Napa Valley team, ensuring a positive and inclusive workplace culture.

Director, Marketing

About the Role:

The Director of Marketing will lead the overall content strategy and develop plans for paid advertising, website, social media, and promotions for the leisure, group, and travel industry in the Napa Valley. You will create effective and innovative strategies for paid, owned, and earned media, as well as direct channels to build and enhance brand awareness and reputation. You will be a hands-on working member of the marketing team with a collaborative multifunctional approach, characterized by an eager willingness to identify, accept, and exceed challenges. You will lead and grow a talented team of marketing professionals in a way that builds consensus, highlights and develops expertise and inspires greatness all-around. Success in this role hinges not only on work product and process, but also successful and positive relationship development both inside and outside the organization.

What You’ll Be Doing:

• Maintain and continuously improve brand positioning and identity. 

• Serve as an effective and appropriate spokesperson and ambassador for Napa Valley and the organization.

• Keep abreast of consumer, marketing, and Destination Management Organization trends and best practices.

• Review, measure and assess existing marketing initiatives and activities.

• Support internal departments with campaigns and materials.

• Oversee execution of brand advertising paid media plan and production to ensure consistency and adherence to brand vision. 

• Lead brand initiatives and extensions, and pull brand identity standards through all touch-points. 

• Ensure strategies and brand voice carry through all department messaging and materials.

• Lead VNV’s efforts via “owned” digital marketing platforms - website, social media, content (blog)

• Manage day-to-day agency relationships, project priorities, media execution, and drive paid performance metrics and reporting. 

• Coordinate brand asset production, oversee advertising video and photo shoots, print and digital collateral, annual plans, and other executions for internal departments and partners.

• Develop and monitor KPI’s to evaluate ROI; track and communicate results on a regular basis to stakeholders.

• Lead consumer insights, research and data curation to hone visitor profile and economic impact of tourism economy.  Provide tourism industry insights to VNV partner base and stakeholders. 

• Analyze and review current tourism trends and statistical data of all market segments.

• Form and leverage strategic alliances and key partnerships for market intelligence and organizational strength.

• Act as liaison and marketing contact for local jurisdiction Tourism Improvement Districts (TIDs), VNV Board, and marketing committee; to ensure alignment in priorities. Present marketing activities to promote collaboration and support local initiatives. Develop agendas and content to compel engagement.

• Create and foster relationships with other marketing professionals and stakeholders throughout the valley; get buy-in and cohesiveness in approach and messaging.

• Develop an astute awareness of VNV and the tourism industry’s larger role in the Napa Valley, including community and stakeholder viewpoints.

• Exhibit leadership by creating internal consensus, external buy in, and rapport. 

• Create and manage the overall marketing budget, including billing and compliance.

• Inspire, develop and mentor department staff, providing performance feedback, and employee engagement. 

What We’re Looking For (Skills and Qualifications):

• Bachelors degree required.  MBA preferred.

• 10+ years of experience in marketing leadership with a proven track record of success in tourism marketing.

• Thorough knowledge of the travel industry, online channels of distribution, and digital tools/strategies to effectively target key markets with measurable results.

• Experience working on behalf of the collective; DMO or Association experience preferred.

• Flexibility to break previous habits and work processes and pivot constantly.

• Type A with a willingness to work hard and exceed expectations.

• Ability to effectively manage-up without an ego.

• Willingness and ability to follow standard practices for trade associations, with an understanding that all outgoing content and communications must receive CEO approval.

• Strong editing skills.

• Proven expertise in creating and executing strategic plans.

• A willingness to apply personal strengths to projects beyond finite areas of responsibility.

• Proven track record of building successful relationships with internal stakeholders and external partner organizations.

• Demonstrated history in developing and managing successful B2B relationships.

• Proven success in developing teams.

• Creative, organized and detail oriented. 

• A self-starter with the ability to multitask.

• Demonstrated excellent prioritization, time management and project management skills.

• Connect and inspire people to drive effective teamwork, communication, collaboration and commitment across multiple groups with competing priorities.

• Political astuteness. Act as brand ambassador with all touch points throughout the community and beyond.

• Superb judgment and emotional intelligence.

• Technically savvy with string depth of experience with Microsoft Suite, Adobe Suite, and other marketing related tools.

• Meticulous attention to detail. 

• Attitude. Positive, can-do, level-headed professional who’s not a stress-case. This is a service and support function and you must be of the type who not only understands what that means but enjoys working in that type of a role.

• Positive mindset. Someone that sees opportunity within every challenge.

• Excellent, accurate and professional written & verbal communication.

Guest Experience (Welcome Center) Manager

About the Role:

The Welcome Center Manager oversees and supports the day-to-day operations of the Napa Valley Welcome Center. This position is responsible for providing exemplary service to the guests of the Napa Valley Welcome Center while facilitating an elevated experience through innovative digital encounters.

You will manage the Welcome Center employee schedules, help to resolve any guest complaints or issues and ensure all employees are properly trained to provide the highest levels of customer service. This role also ensures that all marketing messaging is being pulled through to the Welcome Center and builds strong relationships with all of our partners.

What You’ll Be Doing:

• Be our Chief Destination Ambassador for the on-premise brand experience at the Napa Valley Welcome Center.
• Provide outstanding service to our partners, keeping abreast of all new businesses and offerings and making sure information is relayed to staff. Arrange for site visits, trainings, touch bases etc…with partners.
• Ensure proper tracking of partner referrals.
• Act as concierge to provide expert information to guests regarding Napa Valley hotels, wineries, local activities & attractions, the Napa Valley region and any other pertinent guest inquiries. Emphasis is on strategic recommendations based on guest needs and stakeholder interests, utilizing a variety of available platforms.
• Train, schedule, supervise, and evaluate Napa Valley Welcome Center staff. Bring any potential personnel concerns or issues to the immediate attention of leadership.
• Responsible for overall Welcome Center performance in guest services, staffing, data collection, partner referral, and the implementation of health and safety protocols in public areas. 
  • Daily oversight of opening and closing procedures, coordination of breaks and lunches, providing coverage personally as necessary.
  • Maintain facility operations, arranging for repairs, ordering supplies etc as needed.
  • Serve as the first point of contact for any escalated visitor or employee complaints, issues, or questions. Bring any potential issues or concerns to the attention of leadership in a timely manner.
  • Take appropriate action where necessary regarding access or safety issues in the Welcome Center including notifying senior management.
  • Schedule and execute bi-weekly meetings with Welcome Center staff and Sr. leadership.
• Support retail operations and cross-train on associated functions.
• Assist in managing events held at the Welcome Center; including scheduling, set-up, staff management, clean up, etc…
• Assist management with various reports and analysis as directed.
• Be a positive role model and leader in all actions and communications with Visit Napa Valley staff and our guests.
• All other duties as may be assigned by management.

What We’re Looking For (Skills and Qualifications):

• 5-7 years of experience in a supervisory role; preferably in a tasting room.
• Experience in the Napa Valley hospitality industry; knowledge of the Napa Valley wine and/or tourism industry.
• Demonstrated passion for providing a high level of customer service.
• Must be available to work weekends, and have flexible hours throughout the week.
• Experience representing a luxury brand through customer service is preferred.
• Experience in inspiring and motivating staff rather than supervising is critical.
• Excellent communication skills delivered in a friendly and professional manner.
• Ability to exercise initiative, sound judgment and diplomacy in all Visit Napa Valley related matters.
• Demonstrated ability to effectively engage with culturally diverse audiences of varying ages.
• Ability to establish and maintain an effective working relationship with employees, management, partners and the general public.
• Willingness and ability to maintain a professional appearance and demeanor.
• This is a hands-on, floor based position requiring the ability to comfortably stand and talk for prolonged periods of time.
• Ability to stand, sit and walk frequently and comfortably and to lift up to 40 lbs.
• Strong detail orientation and organizational skills. We know everyone says they’re detailed, but being able to articulate the way you keep track of details will be key. You follow up and follow through to make sure no detail gets missed.
• Resourceful problem solver. You get asked to do a task you haven’t done? No problem. You’ll do research, find someone that has, and bring ideas on how to do things better and faster. You’re not afraid to ask for help when you want to learn but feel confident in what you can do independently. Solid decision making and strong judgment.
• Attitude. Positive, can-do, level-headed professional who’s not a stress-case. This is a service and support function and you must be of the type who not only understands what that means but enjoys working in that type of a role.
• Positive mindset. Someone that sees opportunity within every challenge.
• Excellent, accurate and professional written & verbal communication.